Louise Deeley

NLP training NLP sport

Louise is the founder of Inside Performance, a Senior Lecturer in Sport and Exercise Psychology at Roehampton University and a successful Performance Coach, BASES Accredited Sport Psychologist and Clinical Hypnotherapist.

The benefits of NLP within the corporate/business field is widely acknowledged, and one of Louise's goals when she created Inside Performance was to see the Sport and Exercise world recognise the value and role that NLP and Hypnosis has to play in enhancing sport performance. In addition, the importance of Emotional Intelligence in both the workplace and also on the Sports Field is now well acknowledged, and the use of NLP to enhance these important areas of human performance is something that Inside Performance has been keen to incorporate, both in terms of NLP trainings and application, and also by the use of EQ-i testing and training for both Sport and Corporate Business.

Louise Deeley

This recognition within the Sports World is being achieved as she is delighted to be delivering (for the third year running), NLP trainings to some of the UK's best Olympic and International Coaches, Performance Directors and Sport Science/Support Staff in Britain today as part of UK Sports' Commitment to Excellence. This is via their Elite Coaching Programmes and to enhance their World Class Athletic Performance Programmes for Beijing 2008, London 2012 and beyond ...clearly an indication of the strength and relevance of the programmes Inside Performance deliver in the field of High Performance Sport

This goal is also being met by the NLP in Sport Certification Programmes being offered by Inside Performance for individuals working in sport at all levels and in all capacities. These sport specific programmes are attended by individuals within sport from all areas...Coaches, Physio's, Sport Psychologists, Management, Nutritionists, Chiropractors to name but a few.....and have had "outstanding" feedback, and are now being run twice a year in addition to our Open NLP practitioner and Master Practitioner courses

Louise also works with athletes on a one-to-one basis, working to overcome the mental obstacles that many players and sportspeople face at some point in their careers, and has worked with a whole range of people, from 10 year old gymnasts, professional footballers, golfers, tennis players, pistol shooters, sprinters and divers - the list goes on!

In business, Inside Performance have designed and delivered bespoke performance programmes for sales teams, call centre consultants, banking and HR teams as well as delivering certification courses in NLP that attract individuals from a range of backgrounds including therapy, business psychology, sport, education, health practitioners, entertainment industry and travel and leisure - to name but a few.

Currently, Louise's working life is divided between training and coaching for Inside Performance, and lecturing and researching the use of NLP and hypnosis for performance enhancement at the University.

She has been described by others as down-to-earth, open and funny, and would describe herself as committed, fun loving and horrendously untidy - all running at the same time!

Louise did her NLP Practitioner with PPD and her Master Practitioner with ITS before training with Dr Tad James as a trainer of NLP, and Master Trainer of Time Line Therapy(TM). In addition, Louise trained with Dr. David Shephard as an Instructor of Hypnotherapy and is delighted to have joined The Performance Partnership in 2007 as a lead trainer on their Master Practitioner Programme. This means that Louise brings to Inside Performance trainings knowledge from some of the world's best NLP trainers, including Robert Dilts, John Grinder, Suzi Smith, Tad James, David Shephard, Judith Lowe and Joseph O'Conner - as well as her own!

In addition, Louise continues to update her knowledge and application of Psychology, attending CPD courses and further NLP and Hypnosis trainings, and is also trained in EQ-i, (The Emotional Quotient Inventory) and The National Values Center, Spiral Dynamics Approach to Values Systems, which you can learn about on the Inside Performance Master Practitioner!


Sessions with Louise can be booked by calling 0208 390 2779 or email Louise@inside-performance.co.uk



Bob Cook

Bob Cook

Bob has a wealth of experience working in the communications industry. He worked for 19 years in BT fulfilling various roles including Project Manager, Quality Manager and also Technical Team Manager.

He eventually left BT to join an American e-commerce consultancy where he worked with many Blue Chip clients including Fujitsu-Siemens, Sony and Peugeot.

For the past 5 years, Bob has been managing his own IT consulting company where he has continued to work with multi-national customers, such as Hitachi, Makro and Johnson & Johnson.

In his leisure time, Bob's passion is cricket - both playing and coaching. Bob has been coaching cricket for the past 8 years both for local clubs and for junior sides at Surrey County Cricket Club and it was coaching that originally brought him to the world of NLP. He was intrigued by the possibility of helping players achieve their aims of improved performance through the practice of NLP - something that he is now using to great success with the players he coaches.

As an NLP Master Practitioner and Hypnotherapist, Bob has used his skill in a wide range of areas and especially enjoys working with the removal of phobias, smoking cessation, self-confidence issues and improving personal performance, be it in Sport, Business and Life in general.

Bob is highly recommended by the clients he has worked with, and his fun, gentle and encouraging style makes him an ideal coach for both adults and youngsters.

We are delighted that Bob is part of the growing IP team delivering quality training and coaching, and sessions with Bob can be booked by calling 0208 390 2779 or email bob@inside-performance.co.uk



Malcolm Frame

Malcolm is an experienced teacher, coach, trainer and Sport and Performance Psychologist who has been achieving great success with youth players and athletes, most noteably at Southampton Football Club where he is also Head of Education and Sport Psychologist for the Academy there.

A warm and entertaining person, Malcolm 100% 'walks his talk' in relation to the importance of Emotional Intelligence, and demonstrates perfectly how this highly important aspect of personality and interpersonal functioning can be used to full effect when you know how!

He has had experience with athletes from various sports including football (international, championship, premier league players and coaches), national trampolinists, pro-tour golf, and marathon runners. His outstanding ability to work with children and young adults, both from a teaching and personal aspect, came together in a nomination for teacher of the year. A combination of training, high Emotional Intelligence and and a vast knowledge of psychology means that Malcolm's ability to assist people with change is carried out in an insightful, questioning and fun way - letting his athletes and clients make the changes they want in a way that works for them!

Both Louise and Malcolm are currently researching emotional intelligence in Sport in conjunction with Roehampton University and MHS, and have a vision of adding emotional value to people's life though the delivery of quality NLP and Psychology.

If you would like to contact Malcolm for a session, please call 0208 390 2779 or email malcolm@inside-performance.co.uk