The Team
Louise Deeley CPsychol
Louise is the founder of Inside Performance, a successful Performance Coach, BASES Accredited Sport Psychologist, BPS Chartered Psychologist, Clinical Hypnotherapist and former Senior Lecturer in Sport Psychology at Roehampton University. She is also the main trainer for Inside Performance, and is a Master Practitioner and Trainer of NLP (Neuro Linguistic Programming), a Master Trainer of Time Line therapy™ and an instructor of Ericksonian Hypnotherapy.
Following her training in psychological counselling and then clinical hypnotherapy, Louise was introduced to NLP by a former Roehampton student, and despite a long initial period of rejecting NLP due to it's 'lack of empirical evidence', she finally gave in and decided to test it out for herself.
The practical application that NLP gave was enough to convince her of it's usefulness in a whole range of areas, most notably in 
sport, and the decision to start a company delivering NLP for Sport was made very early on in 2002.
Since then, Inside Performance has gone from strength to strength, delivering programmes for both Sport and business at the highest levels, and providing accessible Sport Psychology to coaches at many different levels.
On a personal note, Louise continues to play hockey, despite joking about leaving her zimmer frame on the side of the pitch, and can also be found hurtling down mountains on a snowboard. Frozen water is ideal for snowboarding, but a nice 22° ocean is far better for windsurfing, which although Louise hasn't cracked....yet.... she enjoys the challenge of learning something new whilst being terrified in equal measures.
Acknowledged by many as an expert in 'Emotions in Sport', this accolade has come about having supported West Bromwich Albion all her life, so she is no stranger to the ups and downs of competitive life, and recognises that without 'The Baggies' she probably wouldn't be the same person she is today!
She has been described by others as down-to-earth, open and funny, and would describe herself as committed, fun loving and horrendously untidy - all running at the same time!
Sessions with Louise can be booked by calling 020 8398 2127 or email hello@inside-performance.com
Katie Buswell
Katie is an NLP Master Practitioner, Master Time Line Therapist and Hypnotherapist. It was during her sport science degree at Roehampton University when Katie was first introduced to NLP and she was quick to see the positive benefits, not only to her own performance but for the performance of others as well.
Whilst working and using NLP in the fitness industry as an instructor and personal trainer, Katie continued her studies in Sport Psychology with a Masters Degree at Roehampton, working with players at both Southampton football academy and Hayes & Yeading United FC for her research into the benefits of NLP for enhancing Emotional Intelligence. A key factor in the development of both successful players, coaches and business executives, Emotional Intelligence is central to the work carried out at Inside Performance, and as such, Katie has been a valued addition to the team.
Katie's passion in sport has been extremely varied from playing and coaching in both college football and netball, to middle distance running and now Kickboxing.
In her role as Client Liaison Manager at Inside Performance, Katie is in charge of the day to day running of the office and is your first port of call for all information and bookings for any of our programmes or services. Having completed all her NLP training with Inside Performance, Katie has a wealth of knowledge and experience in how we operate as a company and as such will always be the friendly voice on the end of the phone for any of your enquiries.
In addition, during her time at Inside Performance Katie has worked with a number of client's on a one-to-one basis mainly in the performance areas of Sport, and focused much of her attention throughout her studies on these areas, particularly with football.
Although she has more recently worked in a wider variety of areas such as anxiety issues and personal growth, her main interest is working within the sport field to help athletes achieve the results they want.
Katie is also a trainee BASES Sport Psychologist and is available to take on projects for Inside Performance in this area. You can contact Katie on 020 8398 2127 or email katie@inside-performance.com
Tracey Robinson
With a career spanning over 25 years in Engineering and the world of corporate IT, Tracey brings extensive corporate knowledge to the company as the Commercial Director of Inside Performance. Originally from Liverpool, Tracey was even Merseyside's first female mechanical engineer!
As a former Vice President EMEA for an American IT company, qualified business coach with the institute of leadership and management, and also owner of the luxury 5 star Broadoaks Country House Hotel in Cumbria, Tracey's passion and hardworking ethos has led to such achievements as 42 under 42 North West Entrepreneur of the Year and a place in Cosmopolitan magazine's top 100 business women.
Tracey joined us after completing our NLP Sport Practitioner, recognizing both the quality of the programme and the enormous value Inside Performance offers both the Sport and Corporate world. As a result she contributes valuable insight to Inside Performance and we're delighted to have her impart her endless knowledge and advice to guide the company on its continual path of growth and development.
Tracey can be contacted on 020 8398 2127 or by emailing tracey@inside-performance.com
Michelle Tipper
Michelle is an NLP Practitioner and Practitioner of Time Line Therapy and Hypnosis. As a former young International Dressage rider and National Netball player, Michelle has always had a huge passion for sport and as such still plays competitive hockey and netball. She immediately experienced the benefits NLP brought to both this area and also in her primary & secondary school teaching on a part-time basis for 7 years.
The Equestrian world is where Michelle is most known, both as Head Groom for the European Dressage Teams and Deputy Head Groom for the Great Britain Paralympic Team that brought back Gold from the Beijing Olympics in 2008. She brings valuable experience in the competitive sporting world to Inside Performance and can offer endless information for anyone who is keen to learn the benefits of our NLP courses for their own sport. Her out-going and friendly nature makes her an excellent part of our sales and promotions team as Business Development Manager.
If you're interested in any of our courses and would like to contact Michelle, you can on 020 8398 2127 or via email michelle@inside-performance.com
Bob Cook
Bob has a wealth of experience working in the communications industry. He worked for 19 years in BT fulfilling various roles including Project Manager, Quality Manager and also Technical Team Manager.
He eventually left BT to join an American e-commerce consultancy where he worked with many Blue Chip clients including Fujitsu-Siemens, Sony and Peugeot.
For the past 5 years, Bob has been managing his own IT consulting company where he has continued to work with multi-national customers, such as Hitachi, Makro and Johnson & Johnson.
In his leisure time, Bob's passion is cricket - both playing and coaching. Bob has been coaching cricket for the past 8 years both for local clubs and for junior sides at Surrey County Cricket Club and it was coaching that originally brought him to the world of NLP. He was intrigued by the possibility of helping players achieve their aims of improved performance through the practice of NLP - something that he is now using to great success with the players he coaches.
As an NLP Master Practitioner and Hypnotherapist, Bob has used his skill in a wide range of areas and especially enjoys working with the removal of phobias, smoking cessation, self-confidence issues and improving personal performance, be it in Sport, Business and Life in general.
Bob is highly recommended by the clients he has worked with, and his fun, gentle and encouraging style makes him an ideal coach for both adults and youngsters.
We are delighted that Bob is part of the growing IP team delivering quality training and coaching, and sessions with Bob can be booked by calling 020 8398 2127 or emailing hello@inside-performance.com
Malcolm Frame
Malcolm is an experienced teacher, coach, trainer and Sport and Performance Psychologist who has been achieving great success with youth players and athletes, most noteably at Southampton Football Club where he is also Head of Education and Sport Psychologist for the Academy there.
A warm and entertaining person, Malcolm 100% 'walks his talk' in relation to the importance of Emotional Intelligence, and demonstrates perfectly how this highly important aspect of personality and interpersonal functioning can be used to full effect when you know how!
He has had experience with athletes from various sports including football (international, championship, premier league players and coaches), national trampolinists, pro-tour golf, and marathon runners. His outstanding ability to work with children and young adults, both from a teaching and personal aspect, came together in a nomination for teacher of the year. A combination of training, high Emotional Intelligence and and a vast knowledge of psychology means that Malcolm's ability to assist people with change is carried out in an insightful, questioning and fun way - letting his athletes and clients make the changes they want in a way that works for them!
Both Louise and Malcolm are currently researching emotional intelligence in Sport in conjunction with Roehampton University and MHS, and have a vision of adding emotional value to people's life though the delivery of quality NLP and Psychology.
If you would like to contact Malcolm for a session, please call 020 8398 2127 or emailing hello@inside-performance.com