The Team
Louise Deeley CPsychol
Louise is the founder of Inside Performance, a Senior Lecturer in Sport Psychology at Roehampton University and a successful Performance Coach, BASES Accredited Sport Psychologist, BPS Chartered Psychologist and a Clinical Hypnotherapist. She is also the main trainer for Inside Performance, and is a Master Practitioner and Trainer of NLP (Neuro Linguistic Programming), a Master Trainer of Time Line therapy™ and an instructor of Ericksonian Hypnotherapy.
What started in 2001 in a spare room in a flat in Richmond, providing Sport Psychology and Hypnotherapy sessions, has now grown into what you see today - a successful consultancy and training company delivering psychology based programmes to Sport and Business of all sizes, expertise and level.
A 'random' flick through the Loughborough prospectus stopped initial career ideas of clinical psychology in its tracks, and following a one year sabbatical as Athletic Union President at Lancaster University where she did her degree in Psychology, she went on to complete her MSc in Sport Science at Loughborough before being offered a full time lecturing post at Roehampton. After the first month in London which was 'horrible', Louise never looked back, and has thoroughly enjoyed her time at Roehampton, which she continues today in a part time capacity.
Following her training in psychological counselling and then clinical hypnotherapy, Louise was introduced to NLP by a former Roehampton student, and despite a long initial period of rejecting NLP due to it's 'lack of empirical evidence', she finally gave in and decided to 'give it a whirl'.
The practical application that NLP gave was enough to convince her of it's usefulness in a whole range of areas, most notably in sport, and the decision to start a company delivering NLP for Sport was made very early on in 2002.
Since then, Inside Performance has gone from strength to strength, delivering programmes for both Sport and business at the highest levels.
On a personal note, Louise continues to play hockey, despite joking about leaving her zimmer frame on the side of the pitch, and can also be found hurtling down mountains on a snowboard. Frozen water is ideal for snowboarding, but a nice 22° ocean is far better for windsurfing, which although Louise hasn't cracked....yet.... she enjoys the challenge of learning something new whilst being terrified in equal measures.
Acknowledged by many as an expert in 'Emotions in Sport', this accolade has come about having supported West Bromwich Albion all her life, so she is no stranger to the ups and downs of competitive life, and recognises that without 'The Baggies' she probably wouldn't be the same person she is today!
She has been described by others as down-to-earth, open and funny, and would describe herself as committed, fun loving and horrendously untidy - all running at the same time!
Sessions with Louise can be booked by calling 020 8390 2779 or email hello@inside-performance.com
Bob Cook
Bob has a wealth of experience working in the communications industry. He worked for 19 years in BT fulfilling various roles including Project Manager, Quality Manager and also Technical Team Manager.
He eventually left BT to join an American e-commerce consultancy where he worked with many Blue Chip clients including Fujitsu-Siemens, Sony and Peugeot.
For the past 5 years, Bob has been managing his own IT consulting company where he has continued to work with multi-national customers, such as Hitachi, Makro and Johnson & Johnson.
In his leisure time, Bob's passion is cricket - both playing and coaching. Bob has been coaching cricket for the past 8 years both for local clubs and for junior sides at Surrey County Cricket Club and it was coaching that originally brought him to the world of NLP. He was intrigued by the possibility of helping players achieve their aims of improved performance through the practice of NLP - something that he is now using to great success with the players he coaches.
As an NLP Master Practitioner and Hypnotherapist, Bob has used his skill in a wide range of areas and especially enjoys working with the removal of phobias, smoking cessation, self-confidence issues and improving personal performance, be it in Sport, Business and Life in general.
Bob is highly recommended by the clients he has worked with, and his fun, gentle and encouraging style makes him an ideal coach for both adults and youngsters.
We are delighted that Bob is part of the growing IP team delivering quality training and coaching, and sessions with Bob can be booked by calling 020 8390 2779 or emailing hello@inside-performance.com
Malcolm Frame
Malcolm is an experienced teacher, coach, trainer and Sport and Performance Psychologist who has been achieving great success with youth players and athletes, most noteably at Southampton Football Club where he is also Head of Education and Sport Psychologist for the Academy there.
A warm and entertaining person, Malcolm 100% 'walks his talk' in relation to the importance of Emotional Intelligence, and demonstrates perfectly how this highly important aspect of personality and interpersonal functioning can be used to full effect when you know how!
He has had experience with athletes from various sports including football (international, championship, premier league players and coaches), national trampolinists, pro-tour golf, and marathon runners. His outstanding ability to work with children and young adults, both from a teaching and personal aspect, came together in a nomination for teacher of the year. A combination of training, high Emotional Intelligence and and a vast knowledge of psychology means that Malcolm's ability to assist people with change is carried out in an insightful, questioning and fun way - letting his athletes and clients make the changes they want in a way that works for them!
Both Louise and Malcolm are currently researching emotional intelligence in Sport in conjunction with Roehampton University and MHS, and have a vision of adding emotional value to people's life though the delivery of quality NLP and Psychology.
If you would like to contact Malcolm for a session, please call 020 8390 2779 or emailing hello@inside-performance.com