Our aim is simple – we want people to get the best out of themselves, the teams they’re in and the individuals they perform with.
Our highly acclaimed development programmes are based on tried and tested NLP, Sport & Performance Psychology and Social and Emotional Intelligence approaches, designed for the Sport, Business and Personal Development areas of those involved in working 1-2-1 or in team situations across the professional spectrum.

Leaders in NLP Courses for Sport since 2003

Meet The Team

  • Louise Deeley

    Louise Deeley


    Louise is the founder of Inside Performance™ Consulting, a successful Performance Coach, BASES Accredited Sport Psychologist, BPS Chartered Psychologist, Clinical Hypnotherapist and former Senior Lecturer in Sport Psychology at Roehampton University.

  • Could you be next?


    We're on the hunt for a new member of the team! If you're ready for a challenge, are between 17 and 23 and want to work with social media and business admin then get in touch!

Did you know we were the FIRST company in the world to set up a specific NLP and Sport Psychology Training Company?

.. and that we’ve trained coaches and athletes to win medals and achieve success in both the Beijing and London Olympics, The Ashes, The 2000 & 2014 World Cups, 2014 Commonwealth Games as well as a host of successes on both the international and domestic front ~ and most importantly ~ we’re definitely not just there for those currently working in elite sport!
With all these years of discovering what works and what doesn’t, you’ll know you’re in safe hands if you’re looking to learn from the best in the business!
We’re the chosen NLP Training providers for leading sports organisations such as The England and Wales Cricket Board (ECB), the Rugby Football Union (RFU) and UK Sport, gaining a huge amount of experience and knowledge about what works and what doesn’t, so you get the very best knowledge and expertise available. We’re also consultant psychologists and performance coaches for The Lawn Tennis Association (LTA), England Squash and Racquetball, The ECB plus a whole host of clients from the world of business.
Central to our philosophy is a strong belief that Social and Emotional Intelligence competencies play a key role in being successful, and as such we use training in Neuro Linguistic Programming (NLP), Performance Psychology and Sports Psychology to develop these essential aspects of human performance.
We work hard to ensure that ‘we know our stuff’ and as such, we make sure we keep up to date with new developments, both in the research world and importantly, in the applied world too – after all, that’s where 95% of our clients come from,so we think that’s rather important!

Innovative performance training and Coaching for Business

Our experience of working with high performers in sport offers businesses the opportunity to benefit from our interesting and innovative approach to enhancing performance in the business world too. By applying our high performance strategies in business, we assist individuals and teams to think, feel and act like professional athletes do, to enable them to consistently perform at higher levels than the norm, and to deliver on outcomes and goals …. but without the physical requirements of sport!

Why train with us?

We know that finding a quality and reputable NLP Training company can be difficult, and although there are experienced and qualified providers out there, there are just as many (if not more!) that promise the earth, and deliver, well, not a lot!
You only have to look at the list of companies and people who use Inside Performance because of our quality, professionalism and experience, not just in NLP, but in the wider field of psychology, performance and training delivery to know that we are at the top of our game and, with 80% of our trainees coming through word of mouth, that number simply speaks for itself.
  • Personal and Professional

    We believe in a policy of small group sizes, plenty of Q and A time, and a high level of personal attention throughout the programmes. Cutting corners and ‘bums on seats’ is NOT what we are about. Neither are we about charging the earth for a course that doesn’t deliver the goods!

  • Value

    At Inside Performance™ value is defined by more than price, it’s also shown in the quality of our teaching and our expert professional service, of which we have many testimonials and support willingly provided by those that we’ve worked with. So, we may not be the cheapest, and we’re definitely not the most expensive, but we do believe that what we ask in terms of pounds and pence offers the greatest value from the experience, knowledge and service that you get in return.

  • Experienced and Qualified

    In addition, you are learning from trainers who are not only qualified and experienced NLP Trainers, but also British Psychological Society Chartered Psychologists, BASES Accredited Sport Scientists and Health Care Profession Council registered as practising psychologists – ensuring a standard of knowledge and professionalism recognised at the highest levels world wide.

  • Training designed with YOU in mind!

    We recognise we’re all different. Because of this, we give you plenty of time to master the skills and techniques of the courses, and give you the time and attention you need to be successful at the level you are training at. When you complete one of our NLP courses, you will know what to do, when to do it, and will have the confidence and competence to know how to do it … and we’ll be with you every step of the way!

  • Approved and recognised NLP Training certifications

    Our NLP trainings are internationally recognised by the American Board of NLP (ABNLP). The Inside Performance Sport Practitioner is a recognised CPD programme for UK coaches at Olympic, International and Professional Levels as part of the UK Sport World Class Development Programmes, and as part of both the ECB and RFU’s drive for developing elite coaches and support professionals.

  • CPD Training Points

    As continual commitment to excellence and professionalism, all of our assessment based courses will award optional CPD points, through The CPD certification Service, including our 2015 on-line e-learning courses.  For further details, please click here.

Video Testimonials

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